domingo, 28 de febrero de 2010
jueves, 18 de febrero de 2010
Many of these cultural differences that could generate problems are just wrong perceptions, that's why the group members should be oriented to practice in their everyday tasks a culltural sensitivity, in order to not let any doubt of the members habilities.
Due to the actual economic conditions and the shifting business environment , where the workers have higher turnover rates and the average tenure of a CEO is just about five years, entail that the corporate culture doesn't have the required time to be developed. Eventhough this situation shows other facet, the professional culture is becoming more important to the company's performance , the norms and values that are tied to a specific profession could be practiced in any organization, " the occupational groups define cultures that transcend organizations".
Do you thing there is a corporate culture in every organization?
I agree with the statement that in each organization exists a corporate culture and it is composed by a common set of values, beliefs and attitudes, which are proposed by the company's owner or the board of directors. As long as the employees stay in the organization, it would be easier for them to truly adopt the corporate culture in their lifes.
I think the corporate culture can be modified, but this process takes much time in becoming a real change, the stronger the corporate culture, the slower the change process.
Any change that entails a corporate culture modification such as a M&A, could generate rejection and troubles among the organization members, because the change causes uncertainty and moves the employees out of their "safe zone", where they develop their jobs, for that reason is very important that the CEO get a complete knowledge of the national cultures that are involved in those corporate transactions in order to direct the new corporate culture to the strategic objectives of the company.
lunes, 15 de febrero de 2010
Culture is learned through an active interaction with family members and other members of the society.
Culture includes a system of values.
According to Hofstede's definition "values are assumptions that members of a culture group make about how they should behave". As the values are taken for granted by the members of the society , they are the most reliable predictors of the individuals behavior. Other elements that are included in the culture are: beliefs, attitudes and opinions.
As one of the most important elements of the culture, the values are reflected in many practices of the material culture, for example the arts and crafts can communicate in an indirect way what the group's values state. The use of the technology also depends on the values orientarion,the technology could be used for the group purposes in a colectivistic culture, meanwhile in an idividualistic culture, the technology just can pursue our own interests.
The political ideology of one group just can be legitimized in the long term, when this ideology reflects the values of the national culture.
At the moment to implement any structural change within an organization, the knowledge about different national cultures would allow the international manager to be prepared to face all the obstacles and challenges that could bring the cultural differences.
An international manager, who is interested to maximize the performance of the company's multicultural groups should focus on the promotion of the creativity, tolerance and competitiveness.
For further information, please remit to the book: International Management, cross cultural dimensions by Richard Made.
Photo taken from:englishblackcherryjuice.blogspot.com/
sábado, 6 de febrero de 2010
Give 2 examples of how ethnographic research can be used for international business.
1. An ethnographic research can be very useful to understand how a specific culture could react to a difficult situation such as an economic crisis. This study could help the researcher to forecast cultural and consumer attitudes and behaviors. The Context Based Research Group developed an ethnographic research that focused on how the American culture had to adapt itself to the new circumstances that the crisis led.
Some of the findings were: a considerable number of the participants of this research believe “the recession has had a positive impact on their lives”. This study allows realizing that “the American society and culture are moving into an era where the consumers truly measure the quality of their lives in social terms rather than economic terms”.
Consumers’ affirmations like the following ones confirm this cultural change:
“I believe the American dream has died. We’ve gone from the being land of opportunity to the opportunity to buy. So I am saying good bye to the Homo Economicus”.
“I took the time to move from a Me to a We way of living, seeing that transacting life is not as valuable as building and growing social relationships”.
2. The Asian American Advertising Federation developed an ethnographic Research focused on the Asian Indians communities in the USA, because nowadays these ethnic groups are becoming increasingly attractive to marketer, due to their rising population and purchasing power.
“According to recent US census figures, Asian Indians are now the second most populous Asian- American group(next to Chinese), and growing rapidly”.
“Indians are number one among US Asians, and far ahead of the nation overall, on college graduation, professional and managerial employment and annual household income”.
All these reasons encourage the marketing teams of the different companies to know more about their cultures in order to conquer their attention and preferences.
For a better insight of this research check the following video: http://www.3af.org/EthnographicStudy.htm
The information sources are:
1. The Grounding American Dream, a cultural study on the future of consumerism in a changing economy. Contex Based Research Group. http://www.thegroundedconsumer.com/
2. Marketing Research, Ethnographic Research Study. Asian American Advertising Federation. http://www.3af.org/marketingresearch.htm
miércoles, 3 de febrero de 2010
Ethnography is a research method focused on the descriptive analysis of the distintive features that define a particular culture, such as customs, beliefs and behaviors.
The way how the Ethnography works,refers to a fieldwork that is conducted by a researcher, who is in charge to collect information from the specific cultural environment. The ideal is to gather this information in its most natuaral state, this means the information agents should not be influenciated by any external factor or by the researcher's preconceived ideas.
Some of the most common procedures to collect datas are: observation, interviews and documents.
Eventhogh the ethnographic fieldwork "is a highly personal experience", the researcher must define his/her involvement extent in order to assume an unbiased position during the elaboration of the research.
A complete participation into the observation process entails the researcher develops an insider's view of the issue that is being analyzed, this means he/she can see and feel "what it is like to be part of the group" and can get an accurate understanding of the situation that is being studied.
But in order to elaborate an objective research, the ethnographer should balance his position and describe the experiences, make the analysis and report the findings as an outsider.
Both orientations (the insider and the outsider)should be adopted by the researcher and it is necessary to establish an equilibrium point between them. This actions will allow him to make a more effective research and get more interesting findings.